BRIEF US!
Design illuminating activations around the world with us.
THANK YOU FOR YOUR REQUEST
Thank you very much for your interest in EIDETIC MARKETING.
We look forward to working with you.
We will contact you soon.Thanks Again.
THERE WAS A PROBLEM WITH YOUR SUBMISSION.
Have you checked all the required fields?
We want you to write your Company, Name, E-mail, Budget, Country to Execute, Website URL, Wanted Services and Project Description.Thanks.
Tag Archives: asian marketing agency
How to Exhibit at a Korean Game Show G-STAR Korea
May 18, 2025
How to Exhibit at a Korean Game Show G-STAR Korea
The Korean game show G-STAR Korea is returning in 2025 on an even larger scale, attracting global attention as Asia’s leading platform for the gaming industry.
Held at BEXCO in Busan, this year’s event runs from November 13 (Thu) to November 16 (Sun), 2025.
The B2B Exhibition Hall will be open from November 13 (Thu) to November 15 (Sat).
As one of the world’s most anticipated game industry events, G-STAR Korea continues to break new records every year. With more international brands reaching out to us for guidance, it’s clear: understanding the latest regulations and updates is crucial to a successful showing.
To support your planning, we’ve put together this FAQ based on the most common questions we receive from exhibitors.
How to Exhibit at G-STAR 2025?
Booth Application Schedule
- • Early Application
February 24 (Mon), 2 PM – April 30 (Wed), 4 PM
10% discount on booth fees
- • General Application
May 19 (Mon), 2 PM – July 31 (Thu), 4 PM
$1,300 per standard booth (3m x 3m)
How to Apply for G-Star Korea
Register on the official G-STAR website and complete the online application form.
G-Star Korea Booth Discount Information
-
• 10% off for early applications
-
• Additional 10% off for companies that participated in G-STAR at least once in the past 2 years
-
• 10% off for members of the Korea Association of Game Industry or Ministry of Culture-registered associations
📌 Discounts apply to the first 50 booths only.
For example, if you book 100 booths, the discount applies to the first 50; the rest will be charged at the standard rate.
G-star Korea 2025 Preparation Roadmap
A successful G-STAR Korea presence starts with strategy—from booth location and visitor flow to on-site branding and user engagement. Below is a streamlined roadmap to guide your planning:
June–July: Planning Phase
-
• Send RFPs and choose your exhibition marketing agency
-
• Plan your booth layout and develop a creative concept to highlight your game IP
-
• Secure popular cosplayers, influencers, and media early
August–September: Production Phase
-
• Finalize booth design with immersive brand visuals
-
• Prepare promotional events (both online and onsite)
-
• Develop game demos, trailers, and interactive content
-
• Begin costume production for cosplay
-
• Create brochures and media kits in multiple languages
-
• Design and produce themed merchandise or giveaway items
-
• Sign sponsorship deals (gaming gear, prize support)
October–November: Onsite Operation Prep
-
• Launch PR campaigns: press releases, social media, influencer marketing
-
• Define detailed R&R for booth staff handling game demos, B2B meetings, merchandise, and event support.
-
• Coordinate B2B meeting schedules
-
• Submit official forms: utility requests, badge registration, event details, etc. (usually due by mid-October)
Booth Design Trends at G-STAR Korea?
Brand-first design is on the rise.
We’ve supported global game companies at G-STAR Korea for over 12 years. While booth design once focused on fantasy worlds and game visuals, today’s leading designs express company philosophy and brand identity.
Webzen’s 2024 Booth: A Case Study
Webzen’s 2024 booth drew major attention with its iconic W-slope motif and massive LED screens. Positioned at the entrance of Hall 1, their immersive layout and new title teaser video created a powerful first impression.
Turning Engagement into Meaningful Data
A visually stunning booth may catch the eye—but what really drives success at game shows like G-STAR is the ability to capture and analyze how people engage with your brand.
That’s where we come in.
Turning Booth Engagement into Actionable Data
We believe that well-designed booths should do more than impress—they should perform.
Rather than relying on vague feedback like The event was good, we help clients track concrete KPIs such as:
✔️KPI Checklist
-
• duration of visitor engagement
-
• Participation rate, mission completion rate, and dropout rate
-
• Social media engagement and hashtag mentions
-
• Reward redemption rate after event participation
By defining these metrics in advance, we help turn passive attention into measurable performance.
Tracking Behavior Through Missions & Instant Rewards
For example, at Webzen’s G-STAR booth, we implemented a quest-based event system that encouraged short, repeated interactions.
Participants scanned QR codes to verify their progress, and each completed mission triggered an immediate reward—from collectible merchandise to IP-themed souvenirs.
This not only made the booth more fun and engaging, but also created valuable data for post-show analysis.
By designing events that blend entertainment with trackable behavior, we help brands create memorable experiences and build lasting brand equity.
G-Star Booth Guidelines Related to Game Content Ratings
1. Rating Labeling
Display the official age rating (e.g., 18+) at both sides of the booth entrance, 1.3–1.5m from the ground. Size must be 20–25cm in height and follow the official color scheme.
2. Booth Wall Requirements
For mature-rated content, enclose gameplay zones with walls to restrict visibility.
3. Age Verification
Only adults aged 18+ with valid ID (e.g., passport, driver’s license) may play mature-rated games.
G-Star FAQ
Yes—if pre-approved.
Submit a “Sales Plan” document to the organizer by October 10 (Fri), 2025.
🚫 Selling unrelated merchandise (e.g., alcohol) is not permitted.
Yes, but cancellation fees will apply based on the timing:
• Within 21 days of invoice issuance: No cancellation fee
• Before booth layout is revealed (during extended payment period): 50% of booth fee is charged
• After booth layout is revealed: 100% of booth fee is charged
For a Successful G-Star Korea 2025
If you’re preparing for G-STAR Korea 2025, success begins with strategic planning—from booth layout and visitor journey to data collection and brand storytelling.
Whether you’re a global developer or indie studio, planning ahead for the Korean game show G-STAR Korea 2025 is the key to making a meaningful impact.
At Eidetic, we’ve helped bring some of the most talked-about G-STAR booths to life.
Curious how Webzen’s standout presence came together?
Watch the behind-the-scenes story in our showcase video.
How We Built Korean Game Show G-STAR Korea
2025 Gamescom Booth Registration & Location Tips
March 15, 2025
2025 Gamescom Booth Registration & Location Tips
How to Book a Booth at Gamescom 2025
With thousands of gamers and industry professionals gathering at Gamescom every year, proper preparation is key to running a successful booth. As the early bird deadline approaches, inquiries from game companies have surged, particularly regarding booth registration, location selection, and exhibition regulations.
In our previous guide, we covered Gamescom’s key information. Now, let’s dive into how to book a booth at Gamescom 2025 and strategic tips for securing the best location.
The Earlier, The Better:
Gamescom Booth Application
- • Early Bird Registration Deadline: February 21, 2025
- • Regular Registration Deadline: July 9, 2025
How much does it cost to book a Gamescom booth early?
- • Discounted Booth Fees – Gamescom early bird applicants receive an estimated 10% discount compared to regular registration.
- • Priority in Booth Location Selection – The earlier you apply, the better your chances of securing a high-traffic location.
Applying late significantly reduces the chances of getting an ideal booth spot. Regular exhibitors are often assigned priority locations, while late applicants are allocated remaining spaces after the initial placements are completed.
Gamescom Booth Location Tips:
High-Traffic Areas & Visitor Flow
The Gamescom 2024 hall plan highlights the busiest visitor pathways inside the venue. Reviewing past layouts can help you choose the best booth location.
- • 2023 B2C Halls: 6, 8, 9, 10 (Event Hall: 7)
- • 2024 B2C Halls: 6, 7, 9, 10 (Event Hall: 8)
- • 2025 B2C Layout: Subject to change
Most general visitors enter through the North Entrance of Koelnmesse, and booths located along the main pathway highlighted in the floor plan naturally benefit from higher foot traffic. In particular, visitors heading toward Hall 10 tend to use the passage connecting Hall 9, making it a key area for maximizing visibility
💡 Key Booth Location Tips
📍 North Entrance → Hall 8 (Event Area) → Main Pathway → Halls 6, 7, 9 (B2C Area) → Hall 10 (Indie Games Area)
If your booth is in Hall 10, choose a location close to the Hall 9 connection for maximum visitor flow.
2025 Gamescom Booth Cost
All booth applications must be submitted through the official Gamescom website. Since pricing varies based on booth type and size, careful planning is essential.
Types of Booths & Pricing Factors
- • B2B-only vs. B2C+B2B participation impacts cost and eligibility.
- • Booth types such as Corner Stand or Island Stand have different pricing structures.
Mandatory Additional Fees
In addition to the base rental fee, mandatory additional charges apply:
- • Energy Fee – €16.00 per sqm (covers electricity & facility usage)
- • AUMA Fee – €0.60 per sqm (German trade fair promotion fund)
- • Gamescom Now Package – Marketing & promotional fee (€975 for B2C booths, €330 for B2B booths)
These costs are automatically calculated when applying via the Gamescom business website. Once you enter details like your booth size, type, and registration date, the system will calculate the total cost based on various pricing factors.
See the example below for a detailed cost breakdown.
Essential Booth Application Rules
Before applying, keep in mind the following:
- 1. B2C booth required for consumer-targeted (end-user) games.
- 2. B2B booth size must not exceed 1.5x the B2C booth size. For example, if your B2C booth is 50 sqm, your B2B booth can be up to 75 sqm.
- 3. Booth assignments are determined by the organizer.
Once your booth application is confirmed, it’s time to focus on design, installation approvals, and compliance. Working with an experienced agency can streamline the process and help avoid complications.
Eidetic Marketing – Your Gamescom B2B Partner
We are an experienced agency specializing in Gamescom marketing, helping game companies maximize their global reach and KPIs with strategic planning and execution.
Having worked with major gaming companies from the US, Korea, and China, EIDETIC offers unique advantages:
Why Work with EIDETIC for Gamescom 2025?
- ✔️ In-House Expertise: Unlike ad agencies or third-party event firms, EIDETIC has dedicated teams for planning, marketing, and design, ensuring seamless communication and execution.
- ✔️ Local Team in Germany: With staff based in Cologne, we navigate complex local regulations and logistics, minimizing risk for exhibitors.
- ✔️ Multilingual Event Staff: Gamescom attracts diverse attendees, making experienced multilingual staff essential. Our team ensures smooth interactions with international gamers and industry professionals.
💡 Behind-the-Scenes at Gamescom with EIDETIC!
